In case you hadn't noticed, the massive weight of interest has now almost completely shifted from Microsoft Windows Vista to the largely vaporware Windows 7.
This is testament to how royally screwed up Microsoft's Vista go-to-market plan has become. On the one hand, it insists that Vista is a huge success, with tons of sold licenses and happy customers. On the other, the company recently offered Windows XP Home as a low-cost PC OS. Clearly, there's a disconnect. Now, even more damaging to Vista, Bill Gates and Steve Ballmer just used an important tech conference to preview major innovations on Windows 7.
If Windows Vista were a child, it would surely feel hurt, neglected, and stunned by the fact that its parents are favoring its still-unborn sibling, Windows 7.
The level of Windows 7 interest should be cause for significant concern in Redmond. Yet, I don't see so much hand-wringing as I do schizophrenia. There's the Vista group, which is gamely marching forward, trying to convince people that Vista is the operating system that they want and that they'll truly love it if they only give it a chance. Then there's the Window 7 group, which is populated, naturally, by some of the very same people. They're telling you how much better Windows 7 will be.
Bill Gates and Steve Ballmer are also guilty of doublespeak. Each has been quoted extolling the virtues and success of Vista.
Friday, July 25, 2008
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